i) INTRODUCTION
The Outback Adventure Awaits @ Singapore Zoo
The Outback Adventure Awaits @ Singapore Zoo
Event poster
What is it?
The Outback Adventure Awaits @ Singapore Zoo is a unique, month-long Australian Festival held in June 2009 to coincide with the school holidays. It promotes the zoo’s Australian Outback animal exhibits, along with special cultural and educational performances, Australian cuisine and an Australian weekend bazaar, at various venues within the zoo.
Entrance to the Australian Weekend Bazaar
My Visit
I visited the festival accompanied by a couple of friends on Saturday, 6 June 2009, from 1.30pm to 5.30pm. S$18.00 was paid for the zoo admission. I witnessed the didgeridoo performance, drawing competition, Australian weekend bazaar, and most importantly, the Australian Outback animal exhibits which included the Inland Taipan (world’s deadliest snake), cassowary, emu, brolga, tree kangaroo, blue-tongue skink, bearded dragon, frilled-neck lizard, and the carpet python.
Path leading towards the ticket counters. (Credit: jade_c@flickr)ii) FESTIVAL COMPARISON
The Outback Adventure Awaits VS. Singapore Day 2008
Entrance to the Australian Outback Exhibits
Event stage for Singapore Day 2008 in MelbourneSimilarities:
- Both events use a combination of indoor and outdoor venues for its different programmes.
- Both promote Australia and Singapore interchangeably.
- Both events are cultural celebrations.
- Public, private and voluntary sectors are all involved in both events.
- The programming for both events is somewhat similar as they provide live entertainment through song and dance, skits, or other forms of musical performances.
- Both events involve culinary aspects of the country. The Outback Adventure Awaits consists of a programme called ‘Aussie Sunday Brunch’, which serves Australian fare and beer. The beer can also be purchased at the weekend bazaar. On the other hand, there is a local food bazaar at Singapore Day with hawkers specially flown in from Singapore to cook up fresh meals.
Cultural dance performance at Singapore Day 2008
Aussie Sunday Brunch is held here at Ah Meng Restaurant
Cooks from Singapore Day whipping up a local delightDifferences:
Event Details
Name of Event/Festival: The Outback Adventure Awaits
Date: 30 May – 28 Jun 2009
Location: Singapore
Venue: Singapore Zoo
Attendance: Unknown
Website: http://www.zoo.com.sg/whatsnew/JuneHoliday09.htm
Name of Event/Festival: Singapore Day 2008
Date: 4 Oct 2008
Location: Melbourne, Australia
Venue: Sidney Myer Music Bowl
Attendance: Over 10,000
Website: https://app.singaporeday.gov.sg/keepmeposted.aspx
Event Type
The Outback Adventure Awaits is classified by me as a Local/Community Event as it is a small-scale ‘family fun’ event that requires low infrastructure costs, attracts little media attention and does not have high visitor traffic. On the other hand, Singapore Day 2008 seems likely to be a Hallmark Event as it is of international status and primarily enables part of the host community to secure high prominence in the tourism market place for a short period of time.
Significance
The significance of the Australian Festival is to experience the beauty and culture of Australia in the form of a wide variety of family entertainment and the involvement of Australian wildlife and cultural performers. With the theme of “Rekindle and Rediscover”, Singapore Day 2008 is to help overseas Singaporeans stay connected with home, give them an opportunity to catch up with the latest developments in Singapore, and meet and network with fellow Singaporeans over food and entertainment.
Highlights
The Outback Adventure Awaits:
- The Wild Aussies Show: A star-studded crew of a wallaby, cockatoo and frilled neck lizard as they sing and dance to impart knowledge about endangered animals.
- Wild Aussies Meet & Greet: Cuddle up with the Wild Aussie characters and capture the moment with a picture.
- Great Outback Contest: Stand to win a trip to Darwin when you explore the Australian Outback.
- Aussie Sunday Brunch: A sumptuous spread of Australian fare and exquisite selection of Australian beer.
- Didgeridoo Performance: Enjoy the haunting aboriginal melodies with a mix of modern percussion.
- Outback Drawing Competition: Draw your favourite Australian animal and stand a chance to win cash and prizes.
- Bearded Dragon Commentary: This native animal is known for flaring its skin at the throat when threatened.
- Conservation Ambassador Tours: Learn about the flora and fauna of Australia.
- Kangaroo Token Feeding Session: Get up close to these cute marsupials.
- Taipan Feeding Session: Catch the world’s most venomous snake in a feeding frenzy.Australian Weekend Bazaar: Check out interesting art, handicrafts, face-painting and more.
The didgeridoo performance which I witnessed
Wallabies at the Australian Outback exhibit (Credit: sftrajan@Flickr)Singapore Day 2008:
- Register to get a special collector’s item goodie bag.
- Home-grown music by Dick Lee, Hady Mirza and Electrico
- Comedic performance by the cast of Phua Chu Kang.
- Local food delights ranging from Hainanese Chicken Rice, Char Kway Teow, Satay to Ice Kachang.
- Interactive multimedia displays of key developments (E.g. Marina Bay and Jurong Lake District)
- Sample lessons conducted by Singapore teachers through Ministry of Education SEED (Strategies for Effective Engagement and Development) mock classroom session.
- National Service showcase with simulators and high-tech training equipment.
Career Recruitment Showcase by companies in Singapore.
The PCK family performing a skit.
Trying his hands at the armed forces simulator game.iii) BEST PRACTICES
Evaluation of best practices by using the 8P’s
Product:
The core product of the Australian festival is the cultural experience, which is intangible. Tangible elements include the didgeridoos, native Australian animals (E.g. Kangaroo), handicrafts at the bazaar, and the Wild Aussies mascots. These serve as facilitating products of the festival. Examples of augmented products would be the weather, as people might cancel their plans of visiting the festival if it is raining; provision of car parking for visitors who came in personal vehicles; as well as the zoo’s opening hours. In contrast, the core product of Singapore Day is the atmosphere felt at the festival. The event aims to give overseas Singaporeans the feeling of a ‘sense of home’ despite being in a foreign country. Tangible products are the types of programmes offered such as the local food stalls, education, armed forces and recruitment showcase, and performances by local acts. Augmented products would include weather, accessibility of the venue, and even accommodation if the participant had travelled out of his own town or city to attend the event.
Place:
The event venue for the Australian festival is the Singapore Zoological Gardens at 80 Mandai Lake Road. The event programmes are held at various indoor and outdoor venues within the zoo. The aboriginal setting complements the Australian theme and looks pleasing to the eye. There is smooth visitor traffic as ticket counters are strategically located right beside the admission gates. As for Singapore Day, it is held at Sidney Myer Music Bowl in Melbourne, Australia. The existing permanent stage in the venue is used for all types of performances and it is where attendees to the event are expected to congregate to be entertained. Pictures of Singapore’s evolving cityscape form the backdrop for the stage. Marquees are put up in various locations on the grounds. They house the food stalls and various showcases.
Pillar decorated with an aboriginal theme.
Beautiful backdrop for the stage at Singapore Day 2008
Partnerships:
Wildlife Reserves Singapore is a parent company of the zoo which is all linked to Singapore Tourism Board (STB) and they engage in joint marketing. Jasmine Lee is the organiser of the event and is a staff of the zoo. She has to source out both internal and external co-workers in order to carry out the programmes for The Outback Adventure Awaits, such as the Wild Aussies performers and Didgeridoo musicians from Project EarthTone. Likewise, the Overseas Singaporean Unit which oversees Singapore Day will have to work with Singapore career recruitment companies, and governmental organisations like Ministry of Education and the Singapore Armed Forces for the showcases. STB could also possibly be involved with the interactive multimedia displays of Singapore’s key developments. Food Republic has also partnered with the organisers to fly in carefully selected hawkers for this event. Sponsors were also sought to chip in items for the goodie bag. Overall, many sponsors were involved to save the costs of spending especially since Singapore Day is a free event.
Promotion:
The Australian Festival uses STB to promote the event to tourists through the Uniquely Singapore initiative. They have hung up banners on lampposts around Singapore. The zoo is also in collaboration with citytours.sg to include the zoo as part of the tour packages they offer. Advertisements on Google, web blogs and in Today newspaper further act as promotional tools. To target the locals, NTUC U card members get a 30% discount off zoo admission tickets while ‘Friends of the Zoo’ members get free admission and other benefits. As the target market for Singapore Day is none other than overseas Singaporeans, the main distribution channel is through E-commerce as it is the most convenient way to reach out to as many of them as possible. Registration is done online at http://www.singaporeday.sg/. There is also an Overseas Singaporean web portal for Singaporeans based elsewhere to stay connected. Local Singaporeans are encouraged to spread the word to their overseas friends and relatives as well for a chance to join them in Melbourne for the event. Facebook, online media releases, web blogs and the press were also used to promote the event.
These banners are hung on lamp posts in various parts of Singapore
A screen shot of the Google Ad promoting the Australian Festival
Programming:
All visitors of the zoo during the event period will inevitably come across elements of the Australian Festival at the zoo entrance, either in the form of flyers given out at the ticket counter, wall decorations, booths or ongoing performances. Another thing I would like to mention is the event being held at various locations within the zoo. The Wild Aussies show is held at the Shaw Foundation Amphitheatre, the animals can be found at the Australian Outback exhibit, Australian Weekend Bazaar at Ah Meng Restaurant, and others even at the zoo entrance. However, most programmes are only available at specified times, thus making it a hassle for visitors who want a full festival experience as they have to flock from place to place in order to catch as many programmes as possible. With a big place like the zoo, a lot of walking has to be done which could be a deterrent for people who are less physically fit. Food is the main highlight at Singapore Day as it is what overseas Singaporeans miss most about Singapore apart from friends and family. Barricades are set up at every food stall to form queues. Despite the huge turnout of people, the queues seemed quite orderly. Goodie bag redemption booths were strategically located at the entrance and exit. The exhibits were spread out over the venue with a distinct roundabout route and junctions were signposted, similar to the layout of the Singapore Zoo. Furthermore, the programme locations were given names of places in Singapore (E.g. Newton Circus, Fort Canning). Sign posts bearing the names of those landmarks are propped up within the venue to point people in the right direction.
Barricades in front of some of the food stalls at Singapore Day
The site map for Singapore Day 2008
People:
The zoo staff and co-workers make up the ‘cast’ of the Australian Festival. This includes the zoo keepers, cashiers, bazaar stall tenders, competition organisers and helpers. Zoo visitors make up the audience. When I was at the bazaar, most of the staff and co-workers were idle as there were few visitors. At Singapore Day, local celebrities like Phua Chu Kang, Hady Mirza, Dick Lee, Electrico and also cultural dance groups are involved as show performers to entertain the audience. Mr. Wong Kan Seng (Deputy Prime Minister of Singapore and Minister for Home Affairs) graces the event. Emcees, cooks, security guards, helpers, volunteers and representatives from the various organisations will also have to be present to make the event successful.
Business does not seem good at the Australian Weekend Bazaar
Packaging & Distribution:
The Australian Festival packages itself with Singapore Zoo. Distribution channels include travel intermediaries, wholesalers and distributors like citytours.sg, which has tour desks at various locations in Singapore (E.g. Suntec City, Singapore Flyer). The visitor centres around other parts of Singapore also provide information about the zoo and its ongoing events. Since entry to Singapore Day is free, the event can already attract more people than if there was a chargeable admission fee. Thus the organisers simply have to ensure that people turn up for their event through the use of promotional tools mentioned above (Under ‘Promotion’). There is also an incentive for signing up which is the free special collector’s item goodie bag that participants will receive.
Price:
Entry to the event is included in the price of the zoo admission ticket, which is S$9.00 for a child and S$18.00 for adults. Members of the zoo get free admission while NTUC U card holders get a 30% discount. Parking charges apply for visitors who utilise the zoo’s carpark. Australian Outback merchandise from the zoo’s souvenir shop is expensive, but merchandise bought at the Australian weekend bazaar is cheaper. Singapore Day is a free event but registration is required. Guests are allowed to bring friends, but Singaporeans get priority to participate in the event. Besides free entry, attendees also get free food and entertainment. However, the downside is that waiting time for food is long due to high demand.
Kids shirts cost S$10 at the Australian Weekend Bazaar
Long queues for free local food are a common sight at Singapore Day
iv) THE STAKEHOLDERS
Host Organisation: Wildlife Reserves Singapore
Host Community: Singapore Zoo
Sponsors: Jetstar, Northern Territory Australia Soutback.com and Marriott Vacation Club (Asia-Pacific) are partners for the Great Outback ‘win a trip to Darwin’ Contest; The Natural Confectionary Company provided Cadbury hampers for prize winners of the drawing competition.
Media: Australian High Commission editorial, STB – Uniquely Singapore, Citytours.sg, travel/tourism blogs, google advertisements, Today newspaper advertisements, NTUC NeXus card member promotion
Co-workers: Didgeridoo musicians from Project EarthTone, performers of The Wild Aussies, stall vendors for the weekend bazaar such as professional caricature artists and the selling of art crafts. Others include Zoo keepers, volunteers, conservation ambassadors and other staff.
Participants and Spectators: Visitors of the zoo
v) MAIN PURPOSE
From the zoo’s perspective, their objective could be to give the Australian Outback exhibit a new lease of life as it has been 4 years since its official opening, and also in memory of the late Steve Irwin, an animal activist and conservationist widely known as "The Crocodile Hunter", whom officiated the opening of the Australian Outback exhibit at the Singapore Zoo in March 2006. He admired the Singapore Zoo greatly, adopting it as the 'sister zoo' to the Australia Zoo which he owned.
From Australia’s perspective, this event could be part of their efforts to further boost tourism, especially after the recent hype about “The Best Job in the World”. Australia also seems to recognise that tourism could be one of the solutions to pull herself out of the current worldwide recession, thus they are stepping up on their tourism campaigns at a time when most other firms would rather be cautious with their funds.
vi) CONCLUSION AND RECOMMENDATIONS
Tourism Benefits
Festivals and cultural events are a vibrant expression of diversity. Like in the case of The Outback Adventure Awaits as well as Singapore Day 2008, they may promote pride in the community, social inclusion, co-operation and volunteerism. Such events are often hosted because of the tourism and economic opportunities in addition to social and cultural benefits. Events like Singapore Day have the potential to generate a vast amount of tourism when they cater to out-of-region visitors, either of direct or indirect intent. The government, on the other hand, supports and promotes events as part of their strategies for economic development, nation building and cultural tourism. The events in turn are seen as an important tool for attracting visitors and building image within different communities. According to McDonnell, Allen and O’ Toole (1999), tourism related services, which include travel, accommodation, restaurants, and shopping, are the major beneficiaries of any event.
Recommendations
The Outback Adventure Awaits festival:
1. Organisers should be more proactive in publicising the event verbally. Although there were many indications about this ongoing festival through banners, flyers and lucky draw promotions, no one spoke openly about visiting it when I was at the zoo.
2. Get co-workers to be more spontaneous in attracting visitors to the shows. At the bazaar venue, none of the co-workers were enthusiastic and forthcoming in drawing attention to their stalls.
3. Might have been more successful in drawing visitors if the bazaar was held at the zoo entrance instead of Ah Meng Restaurant as visitor traffic is higher.
4. The didgeridoo performance should have been played facing the ticket counters so visitors can be serenaded by the melodies while waiting for their turn in the queue.
5. Australians living in Singapore should be cordially invited to this special event and be encouraged to bring along as many guests as possible regardless of nationality. This is so as to seize the opportunity to reach out to, and promote Singapore tourism to both Singaporeans and non-Singaporeans. It will also be a chance to promote cross-cultural diversity.
Evaluation of best practices by using the 8P’s
Product:
The core product of the Australian festival is the cultural experience, which is intangible. Tangible elements include the didgeridoos, native Australian animals (E.g. Kangaroo), handicrafts at the bazaar, and the Wild Aussies mascots. These serve as facilitating products of the festival. Examples of augmented products would be the weather, as people might cancel their plans of visiting the festival if it is raining; provision of car parking for visitors who came in personal vehicles; as well as the zoo’s opening hours. In contrast, the core product of Singapore Day is the atmosphere felt at the festival. The event aims to give overseas Singaporeans the feeling of a ‘sense of home’ despite being in a foreign country. Tangible products are the types of programmes offered such as the local food stalls, education, armed forces and recruitment showcase, and performances by local acts. Augmented products would include weather, accessibility of the venue, and even accommodation if the participant had travelled out of his own town or city to attend the event.
Place:
The event venue for the Australian festival is the Singapore Zoological Gardens at 80 Mandai Lake Road. The event programmes are held at various indoor and outdoor venues within the zoo. The aboriginal setting complements the Australian theme and looks pleasing to the eye. There is smooth visitor traffic as ticket counters are strategically located right beside the admission gates. As for Singapore Day, it is held at Sidney Myer Music Bowl in Melbourne, Australia. The existing permanent stage in the venue is used for all types of performances and it is where attendees to the event are expected to congregate to be entertained. Pictures of Singapore’s evolving cityscape form the backdrop for the stage. Marquees are put up in various locations on the grounds. They house the food stalls and various showcases.
Pillar decorated with an aboriginal theme.
Beautiful backdrop for the stage at Singapore Day 2008Partnerships:
Wildlife Reserves Singapore is a parent company of the zoo which is all linked to Singapore Tourism Board (STB) and they engage in joint marketing. Jasmine Lee is the organiser of the event and is a staff of the zoo. She has to source out both internal and external co-workers in order to carry out the programmes for The Outback Adventure Awaits, such as the Wild Aussies performers and Didgeridoo musicians from Project EarthTone. Likewise, the Overseas Singaporean Unit which oversees Singapore Day will have to work with Singapore career recruitment companies, and governmental organisations like Ministry of Education and the Singapore Armed Forces for the showcases. STB could also possibly be involved with the interactive multimedia displays of Singapore’s key developments. Food Republic has also partnered with the organisers to fly in carefully selected hawkers for this event. Sponsors were also sought to chip in items for the goodie bag. Overall, many sponsors were involved to save the costs of spending especially since Singapore Day is a free event.
Promotion:
The Australian Festival uses STB to promote the event to tourists through the Uniquely Singapore initiative. They have hung up banners on lampposts around Singapore. The zoo is also in collaboration with citytours.sg to include the zoo as part of the tour packages they offer. Advertisements on Google, web blogs and in Today newspaper further act as promotional tools. To target the locals, NTUC U card members get a 30% discount off zoo admission tickets while ‘Friends of the Zoo’ members get free admission and other benefits. As the target market for Singapore Day is none other than overseas Singaporeans, the main distribution channel is through E-commerce as it is the most convenient way to reach out to as many of them as possible. Registration is done online at http://www.singaporeday.sg/. There is also an Overseas Singaporean web portal for Singaporeans based elsewhere to stay connected. Local Singaporeans are encouraged to spread the word to their overseas friends and relatives as well for a chance to join them in Melbourne for the event. Facebook, online media releases, web blogs and the press were also used to promote the event.
These banners are hung on lamp posts in various parts of Singapore A screen shot of the Google Ad promoting the Australian FestivalProgramming:
All visitors of the zoo during the event period will inevitably come across elements of the Australian Festival at the zoo entrance, either in the form of flyers given out at the ticket counter, wall decorations, booths or ongoing performances. Another thing I would like to mention is the event being held at various locations within the zoo. The Wild Aussies show is held at the Shaw Foundation Amphitheatre, the animals can be found at the Australian Outback exhibit, Australian Weekend Bazaar at Ah Meng Restaurant, and others even at the zoo entrance. However, most programmes are only available at specified times, thus making it a hassle for visitors who want a full festival experience as they have to flock from place to place in order to catch as many programmes as possible. With a big place like the zoo, a lot of walking has to be done which could be a deterrent for people who are less physically fit. Food is the main highlight at Singapore Day as it is what overseas Singaporeans miss most about Singapore apart from friends and family. Barricades are set up at every food stall to form queues. Despite the huge turnout of people, the queues seemed quite orderly. Goodie bag redemption booths were strategically located at the entrance and exit. The exhibits were spread out over the venue with a distinct roundabout route and junctions were signposted, similar to the layout of the Singapore Zoo. Furthermore, the programme locations were given names of places in Singapore (E.g. Newton Circus, Fort Canning). Sign posts bearing the names of those landmarks are propped up within the venue to point people in the right direction.
Barricades in front of some of the food stalls at Singapore Day
The site map for Singapore Day 2008People:
The zoo staff and co-workers make up the ‘cast’ of the Australian Festival. This includes the zoo keepers, cashiers, bazaar stall tenders, competition organisers and helpers. Zoo visitors make up the audience. When I was at the bazaar, most of the staff and co-workers were idle as there were few visitors. At Singapore Day, local celebrities like Phua Chu Kang, Hady Mirza, Dick Lee, Electrico and also cultural dance groups are involved as show performers to entertain the audience. Mr. Wong Kan Seng (Deputy Prime Minister of Singapore and Minister for Home Affairs) graces the event. Emcees, cooks, security guards, helpers, volunteers and representatives from the various organisations will also have to be present to make the event successful.
Business does not seem good at the Australian Weekend BazaarPackaging & Distribution:
The Australian Festival packages itself with Singapore Zoo. Distribution channels include travel intermediaries, wholesalers and distributors like citytours.sg, which has tour desks at various locations in Singapore (E.g. Suntec City, Singapore Flyer). The visitor centres around other parts of Singapore also provide information about the zoo and its ongoing events. Since entry to Singapore Day is free, the event can already attract more people than if there was a chargeable admission fee. Thus the organisers simply have to ensure that people turn up for their event through the use of promotional tools mentioned above (Under ‘Promotion’). There is also an incentive for signing up which is the free special collector’s item goodie bag that participants will receive.
Price:
Entry to the event is included in the price of the zoo admission ticket, which is S$9.00 for a child and S$18.00 for adults. Members of the zoo get free admission while NTUC U card holders get a 30% discount. Parking charges apply for visitors who utilise the zoo’s carpark. Australian Outback merchandise from the zoo’s souvenir shop is expensive, but merchandise bought at the Australian weekend bazaar is cheaper. Singapore Day is a free event but registration is required. Guests are allowed to bring friends, but Singaporeans get priority to participate in the event. Besides free entry, attendees also get free food and entertainment. However, the downside is that waiting time for food is long due to high demand.
Kids shirts cost S$10 at the Australian Weekend Bazaar
Long queues for free local food are a common sight at Singapore Dayiv) THE STAKEHOLDERS
Host Organisation: Wildlife Reserves Singapore
Host Community: Singapore Zoo
Sponsors: Jetstar, Northern Territory Australia Soutback.com and Marriott Vacation Club (Asia-Pacific) are partners for the Great Outback ‘win a trip to Darwin’ Contest; The Natural Confectionary Company provided Cadbury hampers for prize winners of the drawing competition.
Media: Australian High Commission editorial, STB – Uniquely Singapore, Citytours.sg, travel/tourism blogs, google advertisements, Today newspaper advertisements, NTUC NeXus card member promotion
Co-workers: Didgeridoo musicians from Project EarthTone, performers of The Wild Aussies, stall vendors for the weekend bazaar such as professional caricature artists and the selling of art crafts. Others include Zoo keepers, volunteers, conservation ambassadors and other staff.
Participants and Spectators: Visitors of the zoo
v) MAIN PURPOSE
From the zoo’s perspective, their objective could be to give the Australian Outback exhibit a new lease of life as it has been 4 years since its official opening, and also in memory of the late Steve Irwin, an animal activist and conservationist widely known as "The Crocodile Hunter", whom officiated the opening of the Australian Outback exhibit at the Singapore Zoo in March 2006. He admired the Singapore Zoo greatly, adopting it as the 'sister zoo' to the Australia Zoo which he owned.
From Australia’s perspective, this event could be part of their efforts to further boost tourism, especially after the recent hype about “The Best Job in the World”. Australia also seems to recognise that tourism could be one of the solutions to pull herself out of the current worldwide recession, thus they are stepping up on their tourism campaigns at a time when most other firms would rather be cautious with their funds.
vi) CONCLUSION AND RECOMMENDATIONS
Tourism Benefits
Festivals and cultural events are a vibrant expression of diversity. Like in the case of The Outback Adventure Awaits as well as Singapore Day 2008, they may promote pride in the community, social inclusion, co-operation and volunteerism. Such events are often hosted because of the tourism and economic opportunities in addition to social and cultural benefits. Events like Singapore Day have the potential to generate a vast amount of tourism when they cater to out-of-region visitors, either of direct or indirect intent. The government, on the other hand, supports and promotes events as part of their strategies for economic development, nation building and cultural tourism. The events in turn are seen as an important tool for attracting visitors and building image within different communities. According to McDonnell, Allen and O’ Toole (1999), tourism related services, which include travel, accommodation, restaurants, and shopping, are the major beneficiaries of any event.
Recommendations
The Outback Adventure Awaits festival:
1. Organisers should be more proactive in publicising the event verbally. Although there were many indications about this ongoing festival through banners, flyers and lucky draw promotions, no one spoke openly about visiting it when I was at the zoo.
2. Get co-workers to be more spontaneous in attracting visitors to the shows. At the bazaar venue, none of the co-workers were enthusiastic and forthcoming in drawing attention to their stalls.
3. Might have been more successful in drawing visitors if the bazaar was held at the zoo entrance instead of Ah Meng Restaurant as visitor traffic is higher.
4. The didgeridoo performance should have been played facing the ticket counters so visitors can be serenaded by the melodies while waiting for their turn in the queue.
5. Australians living in Singapore should be cordially invited to this special event and be encouraged to bring along as many guests as possible regardless of nationality. This is so as to seize the opportunity to reach out to, and promote Singapore tourism to both Singaporeans and non-Singaporeans. It will also be a chance to promote cross-cultural diversity.
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